Virgin Atlantic // Virgin Red // 2024
Using Figma, I collaborated with the team at Virgin Red to design the emails and landing page for the launch of the new Virgin Red Rewards Mastercard. My designs helped shape the user experience and visual direction, working closely with the team to ensure everything aligned with the brand’s goals. Once completed, the designs were handed off to the development team for back-end integration. This was a true team effort, combining creative and technical expertise to bring this exciting new initiative to life.
Virgin Atlantic // 2024 - Current
As part of my role at Virgin Atlantic, I’m responsible for producing CRM designs in Figma, ensuring they are ready for the development team to take over for back-end build. I work closely with stakeholders to translate business objectives into user-friendly, visually engaging designs. My projects have ranged from the New Reward Seat initiative, which aimed to enhance how customers book and redeem their points, to the launch of Household Accounts—a new feature allowing families to combine their Flying Club miles, making it easier to pool rewards for group travel. These projects required thoughtful design to improve the overall user experience and drive customer engagement.
#YouTubeBlack | Black History Month & Africa Creator Week | YouTube | 2021
YouTube’s 2021 #YouTubeBlack campaign celebrated the diverse creators who shared their stories and creativity on the platform during Black History Month and Africa Creator Week. Using #YouTubeBlack 2021’s brand guidelines and design assets, I worked in collaboration with YouTube’s Event Producers, alongside our in house production and creative team to produce an array of assets.
Digital & 2D Design
Digital Screen Content • Channel Art • Video Thumbnails • Social Media Assets • Website Banners • Programme Decks • Google Form Banners • Website Assets • Invites • Digital Postcards • Food Menus • Name Cards • Signage • Video Lower Thirds
#YouTubeBlack | YouTube | 2020
#YouTubeBlack was a global creator-led movement to amplify Black voices on YouTube. The campaign celebrated the diverse UK creators who shared their stories and creativity on the platform. Using #YouTubeBlack’s brand guidelines and design assets, I worked in collaboration with YouTube’s Event Producers, alongside our in house production and creative team to produce an array of digital assets:
Digital & 2D Design
Digital Screen Content • Channel Art • Video Thumbnails • Social Media Assets • Website Banners • Programme Decks • Google Form Banners • Website Assets • Digital Out-Of-Home Advertising
The Ocean Race Summits | The Ocean Race | 2020
The Ocean Race Summits aim to bring the spirit and values of ocean racing - leadership, resilience, tenacity, collaboration - to bear on the challenges facing the health of the ocean.
Following The Ocean Race’s brand guidelines and assets, I worked in close collaboration with web developers and our in house creative team to design each Summit website and content grids for the virtual event.
Digital & 2D Design
Front End Web Design • Digital Screen Content • Virtual Event Content Grids • Email Graphics
Xtraordinary People | Made By Dyslexia | 2021
Xtraordinary People was a book written by Made By Dyslexia founder Kate Griggs. Providing a great understanding of the 7 ‘Xtraordinary’ strengths that come with dyslexia, the book was illustrated by Steven Woods, who used superhero characters to highlight the 7 categories. I was provided with the original artwork, brand guidelines and creative freedom to design the Xtraordinary People web page as well as the creative assets and layouts for the virtual reading event. My designs were then passed onto a web developer to execute the layouts.
Digital Design
Front End Web Design • Content Grids • Animation Storyboards • Lower Thirds/Name Straps • Intro Slides • YouTube Thumbnails
EMEA Customer Lifecycle Summit for Tech Telco Industries | Facebook | 2021
The EMEA Customer Lifecycle Summit for Tech Telco Industries, was an event hosted by Facebook that featured a series of sessions focused ineffectively acquiring, retaining and growing customers using Facebook platforms, tools, data and insight. Following Facebook’s brand guidelines, I designed the digital creative assets for their virtual event.
Digital Design
Digital Screen Content • Content Grids • Speaker Intros • Agendas • Splash Assets • Lower Thirds • Animation Storyboards
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Journeys Happen Here | Facebook | 2019
A portable ‘Event in a Box’ toolkit, complete with designed assets to build ‘Journeys Happen Here’ pop-up events across Europe, building on foundational work with an emotional stake around why people travel.
Digital & 2D Design
Splash Page Design • Digital Save The Dates - See Branding tab for extensive toolkit assets
Agency Summit | SparkAR | 2020
Spark AR enables a global community of creators and developers to imagine, create and share augmented reality experiences that reach the billions of people using the Facebook family of apps and devices. Following SparkAR’s brand guidelines, I designed the assets for their Agency Summit virtual event.
Digital Design
Digital Screen Content • Content Grids • Speaker Intros • Agendas • Splash Assets • Lower Thirds • Animation Storyboards
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YouTube On Stage | YouTube | Brussels, Belgium | 2019
An evening of intimate musical performance from artists who have used YouTube to engage with their loyal fans across the world.
Digital & 2D Design
Digital Invite Concepts • Digital Screen Content • Screen Content Templates • Speaker Intros
